I'm a senior writer who turns brand constraints into creative ideas across video, audio, social, and copy. Most recently, I was Head Writer on two seasons of LEGO's YouTube series Brick Click, and I've written for Nickelodeon, Google, Lenovo, and Ford, among others.
I'm also compulsively punctual and own the world's dumbest dog. Hire me to learn more fun facts!
LEGO wanted a live-action, creator-centric comedy series that would help age up their brand presence on YouTube.
Make LEGO a real YouTube show, not an ad. We borrowed formats the audience already watches, like challenges, guessing games, and head-to-head battles, and made the bricks the thing everyone's competing with. Scripted setups, unscripted reactions, so the comedy feels real.
As Head Writer, I led a two-writer team through the full episode pipeline — developing concepts around LEGO's product lineup, guest talent, and YouTube calendar; brainstorming segments; assigning outlines; and writing hybrid outline-and-dialogue drafts that left host intros and outros loose enough to play naturally on camera. I also worked directly across the client, showrunner, creative director, and production teams: translating brand notes, developing replacement concepts when pre-approved ideas were scrapped, and helping solve high-level creative problems on set.
Every episode ran on a named, repeatable format. Each one got a name, a tagline, and a set of rules, then a new fandom got plugged into it — Star Wars at WonderCon, Minecraft in studio, NASCAR at the Iowa Corn 350. Here is one format and one episode built from it.
Beat The Buzzer drops our hosts into the middle of a live fandom event, pairing them with fans to go head-to-head in a series of timed mini-games. Whether it's rattling off the most Star Wars characters, speed-building LEGO soccer balls, or surviving a surprise musical challenge, every mini-game delivers fast laughs, big reactions, and playful banter between the hosts — capturing moments that feel straight from the heart of fan culture.
Season 2 heads to WonderCon Anaheim, where Isaiah and Harri face off in a series of Star Wars-themed challenges — sometimes head-to-head, sometimes recruiting convention cosplayers to battle alongside them. Rounds include a LEGO Throne Room lightsaber duel between Luke and Vader minifigs, a scramble through a LEGO Sarlacc Pit to rescue cantina characters, an aerial battle with SMART Play X-Wings and TIE Fighters, and a race to line up LEGO starships correctly before time runs out. Every win moves the needle on a light side vs. dark side scoreboard — whoever masters the Force takes home a customized LEGO Millennium Falcon trophy.
LEGO's brand guidelines are strict — bricks can never be called "Legos," and products can't appear on screen alongside certain things, like real food. For a food-themed episode, I turned that limitation into the premise: a mystery box where hosts had to guess whether each hidden object was a LEGO food build — a brick hot dog, for example — or the real thing. The format kept us inside the guidelines while making the restriction itself part of the joke.
EXT. WONDERCON - DAY
Isaiah (dressed as a Jedi) and Harri (dressed as a Sith) exchange looks from across a table as intense orchestral music plays. The LEGO Smart Play Throne Room is set up between them.
This is ROUND 1: THRONE ROOM BATTLE
Harri
Isaiah… I am your father!
Isaiah
NOOOOOOOO!
Isaiah grabs LEGO Luke and Harri grabs LEGO Darth for an epic lightsaber battle in the throne room set, complete with lightsaber SFX and flashing smart bricks. Whichever host knocks the other player's minifigure off their pedestal celebrates!
Both hosts turn to camera to explain what's happening.
Harri
What's up, guys! We're here in Anaheim at one of the world's biggest fandom conventions!
Isaiah
And today, we're competing to see which side of the Force is stronger: the Light side…
Harri
…or the Dark side.
The hosts reveal a scoreboard, which looks like a Face Pain Chart between "light" (blue) and "dark" (red) with a Darth Vader LEGO minifigure in the middle. For each game that Isaiah wins, Vader moves towards the light side. For each game that Harri wins, Vader moves towards the dark side.
Harri
Every time one of us wins a game, our side of the Force gets stronger. And whichever one of us is more powerful at the end of this video gets a mystery Star Wars LEGO trophy…
Isaiah
Since [I/Harri] won the first round, that means the first point goes to the [light side/dark side]. But we're just getting started. Let's go!
Long-form episodes were paired with short-form YouTube Shorts built from the same brief. Here's one, from brief to finished Short.
Both seasons combined: 45M+ views. Season 1: 30M+ organic views, 150K+ engagements, and nearly 1M channel subscriber additions across 16 episodes. Season 2 is releasing now.
Google wanted a flagship YouTube series to drive awareness of its partnership with Niantic and Pokémon GO.
Turn awareness into participation. Viewers chose their own training track (Music, Fitness, or Exploration), then posted their own training to #PokemonGOFest2021 for a chance to be featured by the Try Guys.
As lead writer, I developed the branching narrative and scripts for a 12-video interactive series built around three training tracks — Music, Fitness, and Exploration. The creative challenge was making every path feel like a satisfying choice rather than a "wrong" one, since viewers could follow only the track they selected. I also wrote the campaign's social copy: brand-channel posts for @googleplay and a pre-cleared toolkit that gave the Try Guys and four guest creators copy they could adapt into their own voices.
Brand-channel copy and the creator toolkit, next to what the creators actually posted.
The day is here. Make a post that pushes viewers to the YouTube Choose Your Own Adventure content.
10M+ views across 100+ campaign assets, 700K+ social engagements, and a 50%+ retention rate past the intro video.
Past Gas is Donut Media's flagship automotive-history podcast. I researched and wrote 29 original episodes in its original format before the show was reconceived as a series of 12-episode seasons.
Donut Media brought me back to help establish the reboot's voice and tone. I rewrote all 12 episodes of the new single-host season, turning research-heavy first drafts into a more cohesive, story-driven narrative about the history of JDM cars — bringing my total to 41 episodes across both eras of the show.
NOLAN (Narrator):
Lloyd Seay found himself lying in the dirt. He was bleeding. Badly. He looked over and saw blood similarly gushing from his brother's neck. They had both just been shot by their own kin. And he wanted to know… Why? Twelve hours earlier he had won the biggest stock car race in the sport's short history. And now he was dying in a feud over moonshine.
You probably know that alcohol was illegal in the United States from 1919 to 1933, an era known as Prohibition. You might even know that a group of bootleggers went on to help found NASCAR. But the intertwined histories of moonshine and cars go a lot deeper than that.
It was four redneck rum runners in particular that basically invented engine mods and as a result brought both backwoods hooch AND stock car racing to the masses. Who were they? And how did their efforts to outrun the law turn into a modern day racing behemoth? Grab a mason jar of White Lightning and settle in, because today on Past Gas we're talking about bootlegging and burnouts… This is the story of stock car racing's very first pro team.
CUT TO THEME
[Fade to unscripted CAST INTROS]
41 episodes across both formats of Donut Media's #1-ranked auto podcast, with millions of listens across podcast platforms.
Greg is always my first call when I need a writer. He’s versatile and can take on any creative challenge, whether he’s working solo or as part of a team. I’ve worked with him at every stage of a project, from ideation to scripting to being on set, and he’s been incredibly valuable each time. He handles notes with insight and nuance, improving things with a scalpel, not a sledgehammer. Oh, and he always delivers on time, a rarity in our line of work! Any project is better with Greg on it, and I can’t recommend him enough.
Greg is a fantastic writer, leader, and collaborator. He brings a great sense of humor to everything he does, while somehow keeping writers, deadlines, and a sprawling production on track. Couldn’t recommend him more highly.
Writer for #GamerVsWorld, a branded YouTube campaign for Lenovo built around a bet between gaming creators SypherPK and Typical Gamer. Wrote both flagship videos around a mostly unscripted competition, shaping the structure so the creators' personalities could drive the story. The campaign earned 10M+ views and won a Shorty Award for Best YouTube Partnership. Watch video
Head Writer for You Better Win, an 8-episode branded video podcast on the Ford Racing YouTube channel about 100 years of Ford Racing history. Wrote the first episode and led two writers on the rest, assigning episodes by expertise and editing drafts into one consistent voice. Rather than tell the story chronologically, structured the season around distinct racing disciplines, giving each episode its own world while building a larger history of Ford's racing program. The first six episodes earned 1M+ combined views in their first month. Watch episode 1
Wrote three episodes of YouTube's branded Yoodles series, each built around a different creator community: K-pop, Hatsune Miku, and video essays. Adapted my writing approach to match established creator voices and radically different formats, including an animated talk show. Watch video
Developed the concept and script for Google Play's Homescapes campaign: an IRL obstacle course built around the mechanics of a mobile game, created with YouTube creator Briana Arsement. Also supported production on set. Watch video
Wrote The Sidequests of Gwendolyn Griffin, a self-contained interactive show for Walmart nested inside eko's Wizard School Dropout. The challenge was making real Walmart products feel native to a world of wizards and magic rather than like ads breaking into the story. Viewers help a new tenant decorate her apartment and stock a housewarming party — with every choice revealing a Walmart product.
Coachella for People Approaching 40
Headlined by Unexpected Joint Pain and The Early Bedtimes
Comedy is dying. Help me save it.
Can you guess how many websites there are that pay comedy writers?
Seven.
That's not a typo. Across the entire world wide web, I found seven humor publishers with an open submission policy and guaranteed payments. Chortle is one of them.
How often do you actually laugh?
Let's be real — laughter is harder to find than ever. Except here. Maybe you chuckle when we make fun of America's most important idiots. Or maybe you prefer our posts about dating or parenting or aging. Whatever the case, Chortle sends you comedy five days a week, like clockwork.
LSAT prep meets Cards Against Humanity.
Big heads. Bigger lies.
Rock or Pop? Body or Mind?
Orange never goes out of style.
Co-created, wrote, voiced, and scored an original animated series for Nickelodeon's YouTube channel about a kid and his cat imagining themselves as space explorers. Built the show around a doodled-notebook visual style and produced every episode ourselves. Watch an episode
Created and pitched an original animated series directly to Nickelodeon about a monster prince learning to pass as human. Built the concept, characters, series materials, and pitch; Nickelodeon subsequently developed the series for three years.
Read the Series Bible
Wrote two episodes of Nickelodeon's Glitch Techs, adapting an established animated series' characters, world, and comedic voice for new stories. The series is streaming on Netflix. Watch it on Netflix
Rewrote dialogue for an animated feature across nearly ten drafts and several years of development, then continued with revisions and punch-ups during production. The film was theatrically distributed in the U.S. by Viva Kids in 2026. Watch the trailer
Writer in the room for an upcoming Property Brothers YouTube talk show, developing segment concepts and pitching jokes for a new format currently in production for November 2026.
